At Mighty Dog Roofing they specialize in roof replacement and roofing repairs, but also offers siding, gutters, windows, and solar panels for both the residential and commercial.
• The Market is Starving for Professionalism and a Market Leader – $48.1B+ dollar industry. The top 4 enterprises account for less than 5% of total industry revenue. The industry has become even more fragmented over the past five years. The life cycle stage of this industry is considered mature because the market deeply accepts and uses the industry’s products/services. Mighty Dog is disrupting a fragmented industry using technology, a transparent sales approach and putting customer service first.
• Uniqueness of the Concept – They have become the leaders in taking essential businesses in the broken service industry and created a superior customer experience. By leveraging technology, top-notch operational systems, experience, marketing, and vendor relationships (Platinum membership with Owens Corning and great relationships with others) with the best in the roofing industry their model is built to scale. MDR is also one of the only roofing companies that markets directly to the consumer and captures insurance work. Mighty Dog Roofing has an in-house supplementation team to help owners with insurance work. The model is built to generate more revenue and have a total grasp of both types of roofing consumers.
• Simplicity of Operations – Lean staff, no inventory, they assist in finding sub-contractors (in house subcontractor recruiting department), call center that places appointments directly on sales managers calendar and the payroll only increases as business grows. Corporate staff of 20+ employees and counting to support franchisees.
• Incredible Customer Acquisition Strategy – Initial investment includes 12 months of robust marketing spend. A SEO program to drive traffic to franchisees website, location specific SEO/PPC/& gorilla marketing strategy, social media marketing emphasis, transparent marketing plan developed by a franchisor obsessed with lead generation.
Ideal Candidate
Sales Management Experience
Enjoys Building and Developing Teams
Positive, Optimistic
Values Leadership and Personal Development
Empire Builder Mindset
No Construction or Roofing Experience Preferred
