Lawn Pride is the only “emerging brand” at Neighborly, the world’s largest home service franchisor. Lawn Pride is emerging in the sense that prior to the first quarter of 2023 (after Neighborly’s acquisition), Lawn Pride had not franchised the concept, but the company has been around since 1983. This creates virtually unlimited white space and tons of opportunity for our consultant partners. Lawn Pride also does the majority of the heavy lifting for a franchise owner. They handle all of the marketing, sales, and customer service for their franchised locations out of their call center in Indianapolis. This a recurring, high margin, simple to scale service, backed by a nearly 4 billion company.
Lawn Pride is a niche lawn care provider in the weed and fertilization treamtent space. Their base package is a 7 application treatment schedule throughout the season of pre-emergents, post-emergents, fertilizers, and insect control applications. Additionally, they have additional upsell opportunites with grub control, mole and vole removal, aeration, overseeding, and tree and shrub care.
Key Selling Points
Wide open white space. Sales done FOR their franchise owners. Recurring “sticky” service with high year over year retention rates. There are strong margins, and one man teams making management easy and efficient. Backed by the power and cross marketing capabilities of Neighborly with over 12 million customers.
Ideal Candidate
Someone who has strong leadership characteristics and operational capabilities. This is a heavily marketing driven brand with high sales rates, so an ideal candidate would be able to hire motivate, encourage and retain top quality team members. Also, being a new brand within Neighborly, it is vital that your candidate is coachable to our process.
To buy a franchise with QC Kinetix you’ll need a minimum net worth of $700,000 Creative Colors International a franchise fee of $55,000. They also offer a discount for veterans.
