At Elite, they clean windows. They clean windows simply because they are the best at it. They believe that if you are the best at something that should be the primary focus to leverage success without diluting your attention. Their service offering has expanded into Gutter Cleaning, House Washing, and Pressure Washing services. They use cutting-edge technology to deliver all of their services and remove the need for ladders, buckets, and harsh chemicals with their state-of-the-art 3-stage filtration system, water-fed and ultra-light carbon fiber poles, and Elite Job Pods, which are all the tools a technician needs (for a day of servicing) on four wheels.
They have a Canada-based in-house sales center converting sales, booking appointments, and scheduling jobs for franchisees. All of this comes back to fast ramp-up and easy customer acquisition for their franchisees. Their competitors can’t compete with them because they outprice and outperform everyone in the city.
Key Selling Points
They service two main markets. The first is Residential clients. Everyone who has a home has windows and very few enjoy cleaning them. Previous to the Elite system, the price to clean the windows on your home was higher than most were willing to pay for the service. The cost balance for the average homeowner was just off. Now, with a technological advantage, and a transparent, flat-rate pricing model we are able to service thousands of people who were simply priced out of the market previously. They get through the door with their competitive exterior window cleaning price then they wow clients with their amazing customer service and that’s what keeps their residential customers coming back year after year after year. The second market is the Commercial sector. If you look around your city you will quickly realize that the world is made of Glass and in the commercial sector, this glass is generally cleaned annually or bi-annually to keep buildings and storefronts looking their best. At scale, Commercial window cleaning should equal roughly 50% of your revenue. These customers range from Property management companies, hospitals, and Municipal Agencies to Colleges and Universities. In these instances, it is common for one key contact to bring in more than $100,000 in revenue per year. Competition: The industry is highly fragmented and there is no giant established. The industry has not evolved much over the past century, but they are bringing technology, efficiency, and safety to it, which clearly differentiates their model. Where most home service providers have 50-100+ competitors, we may see 5-10 at most in a given market.
Ideal Candidate
This is a great opportunity for someone looking to add a home-based or seasonal business to their portfolio, as a stand-alone or perhaps prosperous bolt-on. Seeking candidates with customer service and/or consultative sales experience looking to build a small team and bring a much-needed offering to their community. The ideal candidate for Elite is energetic with strong interpersonal skills. They are looking for business-minded individuals who appreciate rapid response, superior customer service and have a passion for community networking and ground game activities.
Test
