In 2005, Alex Shtein opened the first barBURRITO Fresh Mexican Grill in Toronto, Canada featuring delicious, healthy, fresh, made-to-order Mexican food in a fast casual restaurant format. Since its inception, they have grown to over 340 locations in Canada from coast to coast and they are the category leader and Canada’s largest and fastest growing Tex Mex food franchise! Based on their overwhelming success in Canada, in 2020, they expanded into the USA and opened their first unit in Michigan under the name BURRITOBAR.
In 2024, we rebranded from BURRITOBAR to Barrio Burrito Bar to create a new brand name that is easy to remember and pronounce, helping customers recall and recognize the brand effortlessly. As part of this exercise, we elevated and redefined the brand’s personality and tone to better resonate with our target audience, ensuring a fresh, engaging, and relatable presence. We also developed distinctive brand attributes to stand out from competitors, making our brand the preferred choice within the category.
Their development strategy in the USA is to award Master Franchises and Multi-Unit Franchises to highly qualified candidates.
Under their Master Franchise Program, a franchisee would acquire the rights to a territory (based on the number of stores to open under a development schedule over a period of time. The franchisee would open the first location as a training store and to showcase the brand, then develop the territory by recruiting, training and supporting franchisees, in exchange for a split of the franchise fee and the royalties collected.
Under their Multi-Unit Franchise program, a franchisee would acquire the rights to open a minimum of 3 units over a period of time. The franchise fee for the first location is $25,000 and $12,500 for each subsequent location, paid at the time of sighing the Area Development Agreement.
To-date, the expansion in the US market has been remarkable, with over 860 contractually committed units throughout the Nation.
Combined, barBURRITO and BURRITOBAR are some of North America’s largest and fastest growing Mexican food franchises and BURRITObar is ideally positioned for explosive growth in the limited fast-casual Mexican food segment throughout the United States
Ideal Candidate
Their ideal candidate is someone with entrepreneurial spirit. Who is committed to a great customer experience. That is interested in running a successful business opportunity. A person who is interested in following a proven track record of success. That individual will be an extrovert, with a passion for food and service. They are looking for candidates with good business acumen and preferably experience in managing other people, preferably from the franchise industry. Prior restaurant experience is not required.
Ideally they are looking for a Master Franchisee to develop and manage a territory, or a Multi-Unit Franchisee who is capable of opening and operating minimum of 3 stores. This is an owner-operator business.
They are currently seeking high caliber franchise candidates who are like minded and aligned with their core values to become franchise partners and grow with them.
To buy a franchise with QC Kinetix you’ll need a minimum net worth of $700,000 Creative Colors International a franchise fee of $55,000. They also offer a discount for veterans.
