Personal Assessment

Alloy Wheel Repair Specialists

Alloy Wheel Repair Specialists (AWRS) is a B-to-B mobile auto repair franchise specializing in on-premise repair and refinishing of damaged alloy wheels for automotive dealerships, collision centers, rental agencies, and insurance companies. AWRS provides franchisees with proprietary equipment, comprehensive technical training, and access to a national call center, enabling fast entry into the high-demand automotive reconditioning market.

The value proposition lies in AWRS’s ability to deliver convenience, quality, and cost savings to clients while offering franchisees a scalable and profitable business model. By restoring wheels at a fraction of replacement costs ($125-$150 to repair vs. $800-$1200++ to replace), AWRS meets a critical need in the automotive industry where appearance, safety, and resale value are paramount. Franchisees benefit from a low entry cost ($99K-$213K) low-overhead (home-based), high-margin (50% after paying labor), and high volume (AVG generates $390K) national brand recognition (Alloy owns about 10% of the $1 Billion industry), and ongoing corporate support—including marketing, operations, and vendor relationships.

This business is an excellent niche business. It’s unique, profitable, defensible, and sustainable with recurring revenue. Ramps up quickly. Strong franchisee validation. Excellent franchisee relationships.

Ideal Candidate

Qualities of an ideal franchisee/candidate: car enthusiasts, auto industry veterans, hands-on/technical skills, networking/relational face-to-face selling skills, hustle mindset, persistent, organized thinker/diligent, able to hire/retain blue collar employees, clean history, “fire in the belly”.

Owner-Operator on the truck: Servicing rim repairs, managing schedule, managing your CRM, accounting, networking/partnership outreach with auto businesses present in your market.

Starting off the truck: Managing technicians/schedules, system/CRM management, accounting/payroll, networking/partnership outreach with auto businesses present in your market.

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Franchisor Details

Franchise Name: Alloy Wheel Repair Specialists
Total Units: NA
Year Founded: 2025
Franchising Since: 2025
Home Office: 3100 Medlock Bridge Road, Suite 305 Norcross, GA 30071
Training: Available

Franchise Costs

Financing: Available
Liquid Capital Required: $40,000
Net Worth Required: $150,000
Total Investment: $40,000 - $250,000
Franchise Fee: $40,000
Vetern Discount: Yes

Location

*Alloy Wheel Repair Specialists is currently accepting inquiries from the following locations: Alabama, Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, District Of Columbia, Florida, Georgia, Hawaii, Idaho, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Minnesota, Mississippi, Missouri, Montana, Nebraska, Nevada, New Hampshire, New Jersey, New Mexico, New York, North Carolina, North Dakota, Ohio, Oklahoma, Oregon, Pennsylvania, Rhode Island, South Carolina, South Dakota, Tennessee, Texas, Utah, Vermont, Virginia, Washington, West Virginia, Wisconsin, Wyoming

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