Alloy’s fitness program was created in 1992 around a very straightforward philosophy: people who get personalized coaching get better results. Today, Alloy programs are among the most effective programs in the world for helping people, especially those over 50, who want to look and feel their absolute best.
Over the years, their programs have been powering a variety of gyms and fitness systems. Alloy training and tools are leveraged in locations across the globe. Today, they aim to bring these highly effective programs to even more members and communities, through the exclusive Alloy gym franchise model, with optimal coach-to-client ratios, customized workout plans, effective tracking tools, flexible membership options, and more.
Fitness Entrepreneurship Is Rewarding
A recent survey showed people are happier when they are self-employed.1 70% feel they achieved work-life balance, 94% that made the leap said they would never go back, 55% felt less stress than in their regular job, and 54% say they are generally healthier.
What makes being self-employed as a fitness entrepreneur even better is that you don’t flip burgers, deliver pizza, or fry donuts. You help people feel happier and get healthier.
The Right Fitness Concepts Have Great Growth Potential
Research from Deloitte shows there is a shift underway in health care from measuring illness to preventing it. People are going to increasingly have to become CEO’s of their own health. This applies to all adults but is particularly relevant to the 50+ market. Concepts that offer high-quality customized fitness services will have tremendous growth opportunities.
Focused Fitness Concepts Have A Competitive Advantage
Being everything to everybody is not a good formula for success. The Alloy Personal Training concept is focused on offering high-quality personalized fitness solutions. This enables them to deliver the accountability their customers need, while providing a better fitness experience that improves loyalty. Their business formula works and their numbers prove it.
Unit Economics Set Them Apart
In the long-term having a sustainable and profitable business is what every entrepreneur wants. When evaluating any business opportunity customer retention and lifetime value, profit margin, and the ratio of investment to revenues are important metrics to consider. Their retention rates are the highest in the industry and their startup investment requirements are quite reasonable.
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